We seek to help good ideas do their work in the world better. Imagine if the information in books (and elsewhere) were actually alive, re-usable, and more useful in the world.
Books are where the smartest people put their ideas, right? We take that for granted. But then those ideas are trapped inside the books, which is not a thought we normally have. But consider:
The Creator's Dilemma makes us overprotect books with DRM and overly strict copyright.
The book form factor forces ideas into one form, making other forms difficult.
The unwritten "laws" of books limit how the ideas they contain work in the world.
Surprisingly, New Media hasn't done a good job yet of surpassing Old Media. We're still using books, movies, radio and phone calls: they're just digital now.
NeoBooks are emergent, composable,